Tuesday, July 31, 2012

A study on Kansai Nerolac Paints Limited


Disclaimer: This blog is strictly meant for educational purpose.It is not an attempt at marketing or to violate any copyright. 

About the company :-

Kansai Nerolac has been a cherished name in millions of households across the length and breadth of India. The company manufactures a diversified range of products for every surface. It is the second largest coating company in India and the market leader in automotive and powder coating. Nerolac paints as it is known popularly is an established brand in decorative paints.


It is the second largest coating company in India and market leader in Industrial Coatings. Its Industrial Coatings it has a wide range of products in the Automotive, Powder, General Industrial and High performance Coatings space. Nerolac paints, as it is popularly known, is an established brand in decorative paints.
Kansai Nerolac Paints Ltd is a subsidiary of Japan based Kansai Paint Company Limited, which is one of the top ten coating companies in the world. The technological edge of Kansai helps us constantly innovate and come up with products that meet consumer need gaps. Kansai Nerolac has always believed that the key to its business is :
  • Technology
  • Research & Development
  • Innovations
  • Quality

The Walking Path :-

Year 1920, we began as Gahagan Paints and Varnish Co. Ltd. in Mumbai. The journey is marked by moving from strength to strength in every sphere of business – be it product introductions through innovation, value engineering and superior technology.
1920: We started our journey as Gahagan Paints and Varnish Co. Ltd at Lower Parel in Mumbai.
1957: Goodlass Wall Pvt. Ltd grew popular as Goodlass Nerolac Paints (Pvt) Ltd. Also, it went public in the same year and established itself as Goodlass Nerolac Paints Ltd.
1976: Goodlass Nerolac Paints Ltd. became a part of the Tata Forbes Group on acquisition of a part of the foreign shareholdings by Forbes Gokak.
1983: Goodlass Nerolac Paints Ltd. Strengthened itself by entering in technical collaboration agreements with Kansai Paint Co. Ltd, Japan and Nihon Tokushu Toryo Co. Ltd, Japan.
1999: Kansai Paint Co. Ltd, Japan took over the entire stake of Tata Forbes group and thus GNP became wholly owned subsidiary of Kansai Paint Company Ltd.
2006: On the 11th of July, Goodlass Paints Ltd. name has been changed to Kansai Nerolac Paints Ltd.

About Kansai Paints :-

Kansai Paints Co. Ltd., our parent company is the number one paint company in Japan.It is a global leader in innovation and is known best for its product innovation, R&D and sensitivity towards the environment, Kansai commands a leadership position in providing state-of-the-art solutions in décor and in industrial applications in South East Asia, also parts of Africa, Europe and America.
  • It is one of the top paint companies in the world.
  • It has 39 Joint Ventures, subsidiaries and licensees around the world and has recorded a turnover of over 2 billion USD.
  • The biggest strength of Kansai of course is its unmistakable belief in innovation through R&D.

Management and Key people

 Managing Director ;-  H M Bharuka

The people who make the company are its real assets.
At Kansai Nerolac, we stand by this. The success of Kansai Nerolac has hinged on this philosophy since 1920, and being the second largest paint company in India is the rightful tribute to its people's commitment and dedication.
With employee strength of around 2000 spread over the country and an efficient management, the company provides the conducive work atmosphere to develop and grow. Our team of Ph.D's, engineers and technicians visit collaborator's plants abroad to update themselves with the latest techniques.

Board Of Directors
Dr. Jamshed Jiji Irani
Mr.Devendra Motilal Kothari
Vice -Chairman
Mr.Harishchandra Meghraj Bharuka
Managing Director
Mr.Susim Mukul Datta
Mr. Hiroshi Ishino
Mr. Pradip Panalal Shah
Mr. Noel Tata
Mr. Pravin Digambar Chaudhari
Wholetime Director
Mr. Yoshikazu Takahashi
Mr. H. Nishibayashi

Management Committee Members

Name Of The PersonDesignation
Mr. H.M. Bharuka
Managing Director
MR. Pravin Chaudhari
Mr. Shrikant Dikhale
Vice President - HR
Mr. Anuj Jain
Director - Decorative Sales-Marketing
Mr. Mahesh Mehrotra
Vice President - Technical
Mr. Hitoashi Nishibayashi
Director Supply Chain & Auto Marketing
Mr. P.D. Pai
Vice President - Finance
Mr. Jason Gonsalves
Vice President - Corporate Planning & IT
Mr. Sudhir Rane
Vice President – Automotive Coatings

Awards and Recognition

Nerolac has won many accolades for its stupendous work in product development, environmental consciousness and in being a responsible corporate citizen.
  • 'Golden Peacock Environment Management Award 2005' for environment management of Jainpur factory & DSIR National Award – ACED for adaptation of technology to suit local needs.
  • Short listed for the ‘Best Managed Company’ award from Business Today & A.T. Kearney 2005.
  • Best Vendor Award from customers like Toyota Kirloskar Motors (TKML) for Cost & from Maruti Udyog (MUL) on overall commendation.
  • Awards for Marketing initiatives like Cannes2007 Bronze for press Ad
  • Emvies 2007 Gold & Silver for Best Media innovation, Best case study-Media innovation(Impression Rang Zamade), Best Integrated Campaign, Best Media strategy & Peoples Choice Award
  • Reader’s Digest Trusted Brands Gold Award for 2008
  • Frost & Sullivan Market Leadership Award in Indian Industrial Paints & Coating Market
  • ‘Hall of Fame’ from CTO Forum, PC Quest & Best Implementation-APO in IT
  • Excellence in Corporate Governance from ICSI
  • Greentech Environment Excellence Gold & Silver for Bawal & Chennai units
  • Association of Business Communicators of India, Silver for Annual Environment Report.
  • Environmental Excellence Gold Award by Greentech Foundation for the Lote Plant for the year 08-09.
  • Nerolac Beauty Flexi won Product of the year award (2008-09) in the paint category.
  • Asia Manufacturing excellence Award (AMEA) conducted by Frost and Sullivan for Lote and Jainpur Factories November 2009
  • Consolation prize in the Energy Conservation Awards by Tata Power November 2009
  • Our Technical Partners (NIPA Chemical Chennai), was awarded with TKML’s Best delivery performance award. April 2009
  • Golden peacock Innovative Product/service Award for the year 2011 for Nerolac Impression Ecoclean ultra Luxury Emulsion
  • Out Standing Company in Paints & Coatings sector for the year 2010 by EPC World Awards 2010
  • Golden Peacock Award 2010 for most innovative product/service category for introduction of 3C1B technology of paint in the Automotive paint segment category. – April 2010
  • Best Delivery Performance Award by Whirlpool India Ltd at Faridabad – April 2010
  • Award for the “Most Proactive Contribution through New Developments ” in Powder Coatings by Godrej Appliances Ltd April 2010
  • Product of the Year Award 2010 for Nerolac Excel – April 2010
  • Product of the Year 2011 for Nerolac Excel Total with Heat-guard Technology April 2011)
  • SAP Ace Award 2011 for the Best run Business in consumer and Trade Industry 2011
  • Sustainability Award for outstanding contribution” by Mahindra and Mahindra - October 2011
  • Kansai Nerolac Paints rated at level 4 out of 5 in the Karmayogi ratings for the Corporate Social Responsibility initiatives 2011
  • Best vendor PERFORMANCE AWARD in Paint Supplier’s Category by Honda Motor cycles and scooters at their annual conference Jan 2012

Unique work system :- 

It is the philosophy of the company to systematically operate its manufacturing facilities by  inculcating commitment to total quality management at all levels and on a continuous basis with a view to achieving “First Time Right” results in manufacture, services and other operations.
In continuation of our efforts to achieve highest Quality standards we the Kansai Nerolac Paints Ltd have successfully implemented various Quality Managements Systems in our organization. All manufacturing locations of KNPL have been certified for ISO 9001-2008  
Being major Industrial paint manufacturer & supplier to OEM customers KNPL     has also implemented QMS as specified by ISO/TS 16949 standard .Our industrial paint manufacturing locations are certified for ISO/TS 16949 -2009
The Japanese   5-S and TPM (total productive maintenance) concepts have been implemented in organization.

Quality Policy
We are committed to provide total customer satisfaction by supplying Quality products and services to meet or exceed customer requirements.

The Company takes the greatest possible care to ensure the safety, health and welfare of its staff and the communities living around its facilities. All manufacturing locations are OHSAS-18001 certified. Safety is given paramount importance across the organization. Safety and occupational health programme are in place to ensure the wellbeing of employees and facilities at all locations.  The safety management system is in line with guidelines set by the British Safety Council.

HRM Policies and Philosophy

The HR Philosophy
Nerolac recognizes human resources as extremely important and critical assets. They honor the dignity of each individual, irrespective of position and highly value the feelings and emotions of people.
Nerolac's Human Resource Policy is, to facilitate creation of synergy, mutuality and interdependence between individual and corporate development and growth through total employee involvement and building an enabling work culture in the organization.
Informality in interactions, transparency and openness in communications at all levels, and an enabling work environment supporting high autonomy of work, transparency and an objective subjectivity of Performance Management System, fair dealing, tremendous care and concern for people are a few of the softer aspects of permeable people management environment which represent the organizational climate and culture. Our faith is averred by the fact that people feel pride in being part of the Nerolac family. We care for people; people care for Nerolac's business.
Cultural Ethos
  • Vision driven organization
  • Employees feel pride in being part of the organization
  • Recognition of human resources as extremely important and critical assets
  • High level of human dignity
  • Transparency and openness among employees at all hierarchical levels
  • Performance-linked reward system
  • Management and employee commitment to organization values is high
  • Autonomy in work is high
  • High commitment to quality products
Open Door Policy
Working together requires that we have a friendly atmosphere based on trust and respect amongst all of us.
Nerolac follows an Open Door policy. Any person is free and welcomed to share good idea, suggestion, doubt, problem about job or work place, or uncertainties about one’s future in the organization. An open and transparent communication is appreciated.

Vision and Mission\

It is Nerolac's vision to leverage global technology, for serving our customers with superior coating systems built on innovative and superior products and world class solutions, to strengthen our leadership in Industrial coatings and propel for leadership in Architectural coatings, all to the delight of our stakeholders.

The products can be broadly classified into 
1. Decorative paints
2. Automotive Coatings
3. General Industrial Coatings
4. High Performance Coatings
5. Powder Coatings
6. Speciality Coatings

Decorative Coatings
The Decorative paints can be broadly classified into categories, namely, Interior, exterior, metals, woods.
Interior :- Impressions 24 carat premium emulsion, Impressions Metallic Designer finish, Impressions Disney Special paint for kids, Beauty Flexi Stretchable emulsion, Beauty Silky Finish Emulsion, Beauty Gold Acrylic emulsion smooth washable finish, Beauty Smooth emulsion, Impressions Eco clean
Exteriors :- Suraksha Anti algal Exterior Emulsion,  Suraksha Superior protection emulsion, Suraksha Plus with colour lock technology, Excel Anti Peel Emulsion, Excel Total All in one protection emulsion, Excel Tile Guard, Excel Everlast self cleaning.
Metals :- Wonderwood 1KPU, Wonderwood 2KPU, Wonderwood Mel Mine, Wonderwood Clear Lacquer, Nerolac Synthetic Enamel, Nerolac Satin Enamel, Nerolac Impression Hi-Performance Enamel
Woods :- Hi-Performance Enamel, Satin Enamel, Synthetic Enamel.

Automotive Coatings
Pretreatment(PT) Coatings

The product range consists of High & Low Temperature Degreasing Chemicals, De-rusting Chemicals, Di-cationic and Tri- cationic Phosphate Chemicals, Activation & Passivation Chemicals, Surface Conditioners & Pre Treatment Chemicals for Plastics.

Electrodeposition(ED) Technology

In CED, our product range consists of lead free Polybutadine Based Anodic Electro-deposition Primer (AED); Epoxy Resin Based Cathodic Electro-deposition Primer (CED) & Acrylic Resin Based Cathodic Electro-deposition Primer (ACED). The product ACED won an Innovation award for being first in the world for usage of a single coat application system for coating of Motorcycle frames.

Intermediate Coats/ Primer Surfaces

The Primer Surfacer is the second functional layer and it acts as an intermediate coat between E-coat and the topcoats. It also provides excellent stone chip protection and protection against UV rays to the E-coat film. The Intermediate Coats are available in White, Light Grey, Dark Grey, Red, Blue and other specific colours as required by OE manufacturers. Water borne Dipping Primers are also developed with an eye on safer environment.
Kansai Nerolac also manufactures special Intermediate coats such as Anti Chip Primers and Non Sanding Primers and Wet on Wet Primers etc.
Top Coats
Top Coats provide Colour, aesthetics and weather protection to the coating system in Automotives. Kansai Nerolac manufactures a large variety of Top Coats based on various resin backbones designed as per specific technical specifications of customers. Containing an extensive range of colored pigments and effect pigments, it plays a significant role in establishing the visual image. A general distinction can be drawn between a solid-color and a metallic paint finish in this segment. Various types of Metallic & Mica finishes are available.
New technologies in Top coats such as 3 Wet Coating Systems are available which are being adopted by various automotive customers to improve productivity, reduction in costs and meeting the environmental norms.

Clear Coats

The Clear coat is the top layer in a Paint System which provides resistance to sunlight and weather and also to Chemicals and biological materials such as bird droppings. It helps provide a scratch resistant final coat to the coating system. Kansai Nerolac offers Clear Coats of various functionalities such as scratch resistance, acid & alkali resistance, UV resistance, mar resistance etc.
Touch up Paints & Auto Refinishing Products
Kansai Nerolac manufactures various types of Touch Paints which are used to undertake small touch ups if the paint film is damaged. Kansai Nerolac offers a complete range of Auto Refinish product range to service requirements of Body Shops for repair coatings.
Heat Resistant Paints
Kansai Nerolac manufactures specialty paints such as heat resistant paints, both for interior & exterior surfaces of motorcycle mufflers. These are made to withstand high temperature conditions up to 600 degree C.
Underbody Paints & PVC Sealants
Kansai Nerolac manufactures Bitumen & PVC type Underbody Compounds for application on underbody surfaces of automotive bodies to impart anti chipping & sound deadening properties.
Rapgard Transit Protection Films
Kansai Nerolac supplies Rapgard Transit Protection Films which are used for protection of automotive vehicles during transit from dust, chemicals, bird droppings and damages to the paint film. Films are available for protection of metal & plastics surfaces.

High Performance Coatings
1.Conventional Coatings
2Chlorinated Rubber Coatings
3.Epoxy Coatings
4.Polyurethane Coatings
5.Inorganic Silicates
6.Heat Resistant Coatings
7.Miscellaneous Coatings

Powder Coatings
1.Epoxy Powder(6000 Series)
2.Epoxy Polyester Powder(6100 Series)
3.Pure Polyester Powder(6200 Series)

Geographical Spread of the Company
Head Office :- ' Nerolac House', Ganpatrao Kadam Marg, Lower Parel
                          Mumbai - 400013
Plants     :-   1.Hosur, Tamil Nadu
                     2. F/2, MIDC, Lote Parshuram, Taluka Khed Dist,Ratnagiri ,Maharashtra - India
                     3. B1, B2, Jainpur Industrial Estate, Kanpur Dehat, Kanpur, Uttar Pradesh. India
                     4. Bibi Talav, Vatva, Ahmedabad, Gujarat, India
                     5. 142, Tiruporur Road, Perungodi, Chennai(Madras), Tamil Nadu
                     6. 36, Sector-7, HSIDC IGS, Bawal, Rewari District, Haryana, India

I would like to end the article by showing two videos depicting the products of Kansai Nerolac Paints

Thanks and Regards,
Manjunath V


  1. now I can say I know something about nerolac...gud work manjunath.

  2. You hv done a very good job manju
    Deep insight into the Nerolac
    really helpful

  3. Quite informative. Nice stuff Manju

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